Social Recruiting: The Future Of Recruitment

Social RecruitingThe Future Of Recruitment

"Social media is not a new concept to many; it is what is in vogue now, the ‘in thing’. People find it even more comfortable to send you a Facebook invite, follow you on twitter or ask for your BB pin than ask for your mobile number these days. You know what I mean?"

While, trying to find an anchor for my maiden post on SocialMeep.Com today, the aforementioned quote from a post I wrote earlier this year titled – “Hello…” – Using Social Media To Get Your Dream Jobcame to rescue. This quote is meant to set the tone for our discuss of Social Recruiting today and in the days ahead.


Recruitment seems to be the ‘most popular’ human resources terminology known to everyone. Though, its real definition is often confused with employment. Both terms are completely different. Employment has to do with the actual job contract that exists between an employee and an employer. While, recruitment has to do with the process of attracting, screening, and selecting a qualified person for a job. See the difference now?

Every organization is always in the business of recruitment amidst the War For Talent with a constant message of come work for us if you have what it takes. On the other divide, potential employees are on the lookout for employment opportunities from organizations that require their skills/competences. The traditional approach is the usual hardcopy job advert and hardcopy job application. But, today this trend can be said to be completely non-existent. Who needs a hardcopy CV when you can send a soft copy via a click of an email?

The interesting part is the number of job vacancies placed in the newspapers these days are reducing in numbers. Why, you would ask? The next big thing is online job ads! That’s where potential employees reside now and not on the ‘streets or their homes’. Any employer or potential employee not playing in the online space is almost ‘disadvantaged’!

The online job space is even rapidly getting even ‘more social’ today. Hence, the evolution of social recruiting. Social Recruiting is a growing trend in human resources today. In simple terms, Social Recruiting is the effective use of Social Media & Social Networks by employers to attract, source, engage with and hire candidates. It is a relatively new concept which HR professionals in most parts of the world are using to support their recruitment efforts. I must add that Social Recruiting is not a completely new idea in the global HR space but in Nigeria it may be NEW!


In the days ahead, we would be exploring Social Recruiting together. So stay on this space. Till next time, we are all work in progress…

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